Viva! is the UK’s leading vegan campaigning charity, founded in 1994 by Juliet Gellatley, and based in Bristol.
Every year, one billion animals face the barbarity of slaughter in Britain, and a further 4.5 billion fish and 2.6 billion shellfish are killed for the UK market. Most animals spend their short lives in misery, imprisoned in squalor and exploited for our purposes. Through undercover investigations we expose the truth about the lives of Britain’s farmed animals and challenge consumers to Face Off against the meat, dairy and egg industries.
To spread the message of compassion we host regular Street Action events to raise awareness of the suffering of animals on factory farms and promote the benefits of a vegan lifestyle. These positive educational outreach events target the general public with innovative action props, one-to-one interactions and FREE information on all things vegan.
We’re experts on vegan health, providing all the information and support necessary to help people change their diets – with fully referenced scientific reports, nutrition guides, A-Zs of nutrients and diseases as well as articles debunking the common misconceptions of plant-based diets.
For everything else you need to know about going vegan – delicious recipes, meal plans and seasonal inspiration – we run a FREE 30 Day Vegan initiative as well as a Vegan Recipe Club with hundreds of recipes illustrated in full colour, packed full of chef’s tips, hint and advice.
And if that wasn’t enough we also organise Viva! Vegan Festivals across the UK – to inspire anyone and everyone with the positive benefits of being vegan – with lots of workshops, talks and lovely food stalls of course.
The most powerful action you can take to end animal suffering, protect the environment and improve your health is to go vegan – visit www.viva.org.uk.