Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile campaigns. Founded in 1994 by Juliet Gellatley, Viva! has spent 25 years creating a kinder, more sustainable world for humans and animals alike. Viva! has four sections...

Viva! Animals launches dynamic campaigns to expose factory farming – an atrocious industry which has taken over meat, dairy and egg production. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. Viva! bears witness to their suffering. They film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan.


Viva! Planet highlights how livestock farming is destroying our planet. Factory farming is at the heart of almost every huge environmental catastrophe, including the climate crisis. Viva! presents the latest scientific research in their headline report Envirocidal. Their environmental campaigns help people move towards less resource-intensive diets, by choosing vegan.



Viva! Health is on-hand to support people on their journey into veganism. Viva! Health takes the latest scientific papers and makes them accessible for everyone, creating factsheets and combating misinformation about health and nutrition. In the landmark Incredible Vegan Health Report, Viva! Health provides all the evidence as to why a vegan diet keeps people healthier, living longer and protected against degenerative diseases.

Viva! Lifestyle shows how positive and easy it is to go vegan. From Vegan Recipe Club and 30 Day Vegan – packed with delicious tried and tested recipes – to the Viva! Shop which offers vegan fashion and food, it has everything you need to get started. Viva! directly helps people to go vegan, taking to the streets with free vegan hotdogs, cappuccinos, milkshakes and ice-cream. 


The world is changing and Viva! is leading the vegan revolution!

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