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WHO ARE WE?

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Founded in 1994, Viva! are the UK’s leading vegan campaigning charity, dedicated to fighting for animals, the planet and to raising awareness of the countless benefits a vegan lifestyle

WHAT DO WE DO?

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Our headline-grabbing undercover investigations into factory farms have reached millions of people. They expose the brutal reality of the livestock industry and the barbaric conditions farmed animals are forced to endure, encouraging people to try vegan.

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We run street action and university campaigns like La Burger Tour and The Big 3 – giving out thousands of vegan swaps to familiar foods, whilst talking to the public and students about trying vegan and showing them campaign footage.

We’ve created the UK’s first pro-vegan TV advert ‘Takeaway the meat’, the world’s first vegan cinema advert ‘Bring Hope to Millions’ and produced the award-winning documentary ‘Hogwood: A modern horror story’.

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Vegan Now, our viral environmental campaign reveals the devastating impact animal agriculture is having on our planet and the climate crisis, encouraging the public to go vegan to save the planet.

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We run the super yummy Vegan Recipe Club website and app which is packed full of delicious vegan recipes guaranteed to make you drool! 

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For all your vegan health needs, our incredible team of experts at Viva! Health provide all the information you need to know about following a plant-based diet, including best sources of protein, calcium, soya myths, vegan supplements, and so much more. 
And if you want help being or staying vegan – we have everything you need in our Lifestyle section.

CAN YOU HELP US?

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As a charity we rely entirely of the generosity of the public to continue our vital work. To make a one-off donation or to become a Viva! supporter check out viva.org.uk/join.

The world is changing and Viva! is leading the vegan revolution!

VIVA! - VEGAN CAMPOUT'S CHARITY PARTNER

Viva! and Vegan Campout go way back. Right back, in fact, all the way to 2017 when Vegan Campout hosted their first ‘proper’ festival. We knew Vegan Campout was going to be a huge hit and wanted to show our support from the outset for this inclusive, welcoming and, most importantly, fun vegan event. 

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SUBSCRIBE FOR UPDATES!

We post line-up updates and other important things on Facebook and Instagram, but with all those memes, cat gifs and vegan food pictures clogging up your feeds, why risk missing out?

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